Case Study: Sena achieves 8.6x campaign revenue growth with Maestra

SENA boosts campaign revenue 8.6x in 5 months with Maestra

SENA, a maker of motorcycle and cycling gear with a large international subscriber base, faced challenges managing separate email marketing accounts for its US and EU markets. This created friction through time-consuming segmentation, required maintaining six versions of each email flow for different languages, and limited personalization due to fragmented customer data. They sought a solution from vendor Maestra to unify their operations.

Maestra implemented a unified platform that consolidated SENA's email operations into a single hub for campaign management and segmentation. The solution featured automatic language routing and smart content personalization. As a result, SENA achieved an 8.6x boost in campaign-driven revenue growth, with email campaigns now accounting for 6.8% of total revenue, up from 1.8%. The switch to Maestra also saved a full week of work time over five months through streamlined operations.

SENA