Case Study: Sena achieves 2.2x revenue growth with Maestra

SENA achieves 2.2x total revenue growth with Maestra

SENA, a maker of motorcycle and cycling gear with a focus on smart helmet technology, was facing challenges managing multi-regional marketing. The company was juggling separate Klaviyo accounts for its US and EU markets, which created constant friction. This led to time-consuming segmentation, impossible cross-site customer tracking, and siloed analytics. To address this, SENA turned to the Maestra platform for a solution.

Maestra replaced SENA's separate accounts with one unified platform, completing the integration and migration in just two weeks. The solution provided better data organization, customer segmentation, and cross-site tracking. The results were significant: SENA achieved a 2.2x total revenue growth YoY and an 8.6x growth in campaign-driven revenue. Additionally, the percentage of total revenue attributed to campaigns increased from 1.8% to 6.8%, and the new ops saved a full week of work time.

SENA