Case Study: Selkirk Sport achieves 55% email revenue growth and 149% SMS growth with Maestra

Selkirk Sport grows email revenue 55% and SMS revenue 149% with Maestra

Selkirk Sport, a family-owned manufacturer of pickleball equipment, faced significant challenges with its previous marketing platform, Bloomreach. The poor integration led to broken customer segmentation, unreliable transactional emails, and incorrect product data. These technical issues, compounded by a lack of support, were actively hurting sales and preventing the company from executing its marketing strategy.

By implementing Maestra, Selkirk achieved a seamless integration with its Shopify and Palantir systems. Maestra provided flexible segmentation, accurate transactional emails, and advanced automated flows, enabling the marketing team to finally execute sophisticated campaigns. As a result, Selkirk saw a 55% year-over-year increase in email-attributed revenue and a 149% increase in SMS-attributed revenue after switching to the Maestra platform.

Selkirk Sport