Case Study: Selkirk Sport achieves 2.6x higher Meta Ads ROAS with Maestra

Selkirk Sport boosts Meta ads ROAS 2.6x with Maestra

Selkirk Sport, a family-owned U.S. manufacturer of pickleball equipment and apparel, faced the challenge of optimizing its Meta ad performance as advertising costs across the industry continued to rise. To address this, the company turned to vendor Maestra and its Dynamic Product Cards service.

Maestra implemented a solution that automatically generated dynamic ads which stayed up to date and highlighted discounts and new arrivals without any manual upkeep. As a result, Selkirk achieved a 2.6x growth in Return On Ad Spend (ROAS) and a 17% lower cost-per-click (CPC) on its Meta ads compared to its previous dynamic product ads.

Selkirk Sport