Case Study: Olant achieves 25% higher website revenue with Maestra product recommendations

Product Recommendations Generate +25% of Revenue for the Olant Mom & Baby Store

Olant, an online and brick-and-mortar mother and baby store in Eastern Europe, faced a challenge with disjointed product recommendations. They were using Maestra's service for email marketing but a different provider for their website, which prevented a unified strategy and made it difficult to account for offline sales. They sought to consolidate their efforts to create homogeneous and more effective recommendations.

By switching entirely to Maestra, Olant integrated online and offline sales data into a single Customer Data Platform to power recommendations. After a series of A/B tests to optimize the recommendation logic, Maestra's solution generated a significant 25% increase in online revenue and an $0.85 rise in revenue per session, proving the success of their new, cohesive recommendation strategy.