Case Study: Oriflame achieves 545% ROI with Maestra chatbot automation

Oriflame Built a Sales Funnel in a New Channel: Automatic Communications in the Chatbot Bring 545% ROI

Oriflame, a global cosmetics company, sought to increase its direct marketing revenue and reach new audiences as its email channel engagement began to decline. To address this, they partnered with the vendor Maestra to build a new communication channel using a chatbot for Telegram and VK, powered by the Botmechanic service.

Maestra implemented an integrated chatbot solution that functioned as a simplified product catalog and enabled automated bulk and trigger campaigns. This new channel provided an easier, more cost-effective way to communicate with its Brand Partners. The solution delivered a 545% return on investment within six months, along with a high conversion rate for automated messages.

Oriflame

Ekaterina Piskun

CRM Manager