Case Study: Nat’v Basics boosts pop-up conversion by 24% with Maestra

Nat’v Basics lifts pop-up conversion 24% with Maestra

Nat’v Basics, an eco-friendly underwear brand, wanted to grow its subscriber list faster. The brand was using a default 12% discount offer in its welcome pop-up but had never tested its effectiveness. They partnered with Maestra to find a better solution using its pop-up and A/B testing services.

Maestra implemented a series of A/B tests on the welcome pop-up, first comparing a 12% discount to $10 and $15 offers. The $15 offer increased the pop-up conversion rate by 24% and generated 22% more revenue. A second test found that a $10 offer converted at the same rate as the $15, reducing discount costs by 33%. Ultimately, Maestra helped the brand achieve a 74% increase in new subscribers over a two-week period.

Nat’v Basics