Case Study: Movavi boosts email-driven net revenue by 27% with Maestra

Movavi boosts email contribution to total net revenue by 27% with Maestra

Movavi, a global software company with 70 million users, sought to increase the share of revenue generated by its email channel. The challenge was to scale this revenue effectively across multiple languages and products with a small marketing team. To address this, they implemented the Maestra omnichannel marketing hub.

Maestra provided the solution by enabling deep customer segmentation and the automation of over 60 marketing flows localized into several languages. The platform's data transparency and A/B testing capabilities allowed Movavi to send highly personalized communications. This resulted in a 27% boost in email contribution to total net revenue, increasing the email revenue share from 3.7% to 4.7%.

Movavi