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Case Study: Metropolitan Group boosts WhatsApp deliverability from 53% to 80%+ with Maestra
A Maestra Case Study
Metropolitan Group boosts WhatsApp deliverability from 53% to 80%+ with Maestra
Metropolitan Group, a full-service real estate agency, faced a significant challenge when its WhatsApp deliverability rate dropped to 53% after a platform migration. Unsubscribes were not syncing, and bounced or inactive numbers were never excluded, which hurt their sender reputation with Meta. They partnered with Maestra to address these issues.
Maestra implemented a comprehensive WhatsApp deliverability system that included unsubscribe handling with double opt-out, bounce quarantine, inactive number exclusion, a reactivation flow, and micro-segmentation. As a result, Metropolitan Group increased its deliverability to over 80% and reduced its WhatsApp send costs by 10% within four months, all while maintaining the same lead volume from a smaller, cleaner contact base.
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