Case Study: Metropolitan Group achieves 20.4% of leads from direct marketing with Maestra

Metropolitan Group boosts leads by 20.4% with Maestra

Metropolitan Group, a full-service real estate agency specializing in high-end properties, faced the challenge of reaching potential buyers in a fiercely competitive market where speed and message personalization were critical. They needed a solution to target a select audience effectively without overwhelming them. To address this, they turned to the vendor Maestra and implemented its marketing automation platform.

Maestra's solution enabled the team to send precisely segmented campaigns across email, SMS, and WhatsApp. This resulted in 20.4% of all leads being generated from these direct marketing efforts, representing a 35% monthly increase in leads. The advanced segmentation and multichannel approach, managed through Maestra, achieved a consistent ~1% conversion rate while ensuring communication was timely and secure for their high-net-worth clients.

Metropolitan Group