Case Study: OctaZone boosts paid subscriptions and revenue with Maestra marketing automation

Marketing Automation for the OctaZone Mobile Training App

OctaZone, a fitness training app, sought to increase its number of paid subscriptions. The company faced the challenge of finding a suitable marketing automation service for its mobile app to effectively communicate with its 500,000-strong customer base. They partnered with the vendor Maestra to implement a solution.

Maestra provided a platform to send personalized mobile push notifications and emails from a single interface. The solution included triggered campaigns for customer acquisition and retention, such as discount offers and workout reminders. This strategy led to a significant increase in customer engagement, with some push notifications achieving click-through rates as high as 31.4%. As a result, OctaZone saw customers training more frequently and recorded measurable revenue growth.

OctaZone

Arsen Ibragimov

CEO, and Founder