Case Study: Level Up Basketball achieves 4.5x revenue growth with Maestra

Level Up Basketball boosts revenue 4.5x with Maestra

Level Up Basketball, a basketball training app with 300,000 users, needed to increase revenue by improving key customer journey conversion rates. To meet this challenge, they partnered with the vendor Maestra to implement its customer engagement and communication platform.

Maestra provided an omnichannel solution that integrated with the app to reinvent critical journeys. This included segmented email and mobile push flows for trial conversion, retention, and gamification. As a result, Level Up Basketball achieved a 4.5x increase in revenue, saw conversion rates from installation to trial jump from 4.2% to 10.3%, and increased trial to subscription conversion from 19% to 27%.

Level Up Basketball