Case Study: KiwiTaxi grows email revenue 60% with Maestra

KiwiTaxi grows email revenue 60% with Maestra

KiwiTaxi, a provider of international transfer booking services, was facing stagnation in its email marketing channel, which contributed only 6% of total revenue. Challenges included a lack of technical support, poor analytics, and no resources to expand automation or test strategies. They switched to the Maestra personalization platform to address these issues.

Maestra implemented advanced multilingual flows and enabled comprehensive A/B testing for timing and offers. This solution helped KiwiTaxi grow its email-driven revenue by 60% within one year, increasing the channel's contribution to total revenue from 6% to 10%. Maestra's platform also drove a 2x increase in website traffic from email.

KiwiTaxi