Case Study: JOLYN drives 7% of sales with Maestra product recommendations

JOLYN drives 7% of sales with Maestra

JOLYN, a performance swimwear and athletic apparel brand, faced a challenge with its previous product recommendation system. It was causing a drop-off in conversions because it could not effectively build matching sets for customers. The system did not account for specific details like color, size, or material, and it sent identical manual recommendations to all customers via Klaviyo.

The company switched to the Maestra marketing automation platform, which provided smarter recommendations that matched sets by color and material while filtering out out-of-stock sizes. This solution delivered consistent recommendations across both its website and email campaigns. As a result, Maestra's product recommendations now influence 7% of JOLYN's sales, providing a significant and measurable improvement in conversion rates.

JOLYN