Case Study: JOLYN Achieves 22% Repeat Domestic Revenue Growth with Maestra

JOLYN boosts repeat domestic revenue 22% with Maestra

JOLYN, a performance swimwear and athletic apparel brand, faced significant marketing challenges. They were missing revenue opportunities due to limited cart-abandonment recovery and winback capabilities from their previous provider, Klaviyo. Additional problems included inefficient product discovery for customers and a low email capture rate that left 97% of new visitors out of marketing reach. These issues prompted JOLYN to seek a new solution with the vendor Maestra.

Maestra implemented a unified marketing platform for JOLYN, replacing several previous tools. The solution featured advanced email and SMS automation flows, dynamic product recommendations based on inventory, and AI-powered email capture optimization. This partnership led to substantial results, including a 17% increase in total company revenue and a 22% boost in repeat domestic revenue. Maestra's hands-on approach also helped JOLYN achieve a 26% rise in campaign-driven revenue and a 21% improvement in email capture rates.

JOLYN