Case Study: JOLYN boosts loyalty profitability and reduces support work with Maestra

JOLYN boosts loyalty profit 28% with Maestra

JOLYN, a performance swimwear and athletic apparel brand, wanted more from its loyalty program. The team sought an experience that customers would enjoy and a setup that its marketers could easily shape themselves, moving away from a one-size-fits-all solution.

Maestra implemented a tailored loyalty platform, integrating with Shopify to tune reports, refund logic, and promotional rules specifically for JOLYN's business. This resulted in a smoother customer experience with support tickets down, less manual work for the team, and a 28% higher profit per customer from members who redeem points. Maestra provided the confidence for JOLYN to put loyalty front and center.

JOLYN