Case Study: JOLYN Achieves 26% Campaign Revenue Growth with Maestra

JOLYN boosts campaign-driven revenue 26% with Maestra

JOLYN, a performance swimwear and athletic apparel brand, was losing out on email and SMS revenue because its previous platform, Klaviyo, could not support the advanced flows or personalized messaging its team required.

The company switched to Maestra's marketing automation platform, which provided a dedicated Forward Deployed Marketer who upgraded all key flows with real-time personalized recommendations and launched new advanced flows. As a result, JOLYN achieved a 26% increase in campaign-driven revenue, a 17% increase in email revenue, and a 52% increase in SMS revenue.

JOLYN