Case Study: German Kabirski achieves 2349% ROI with Maestra

Jewelry Brand German Kabirski Launches 31 Workflows Within Four Months and Achieves 2349% ROI with Email and Pop-up Automation

German Kabirski, a contemporary jewelry brand, needed to increase its share of revenue from email and boost website lead acquisition without damaging its exclusive brand image with overly aggressive discounting. They sought to move beyond the limitations of their previous platform, Klaviyo, and partnered with vendor Maestra to implement a more sophisticated marketing automation solution.

Maestra implemented 31 automated workflows across email and website pop-ups, enabling delicate, personalized campaigns. This included exit-intent pop-ups for lead capture, a streamlined birthday data collection series, and abandoned checkout emails with unique promo codes. As a result, German Kabirski achieved a remarkable 2349% ROI from their Maestra implementation and increased their email revenue share to 21.33% within just four months.

German Kabirski

Maria Nazarenko

Executive Director