Case Study: Independent Media reduces email workload threefold with Maestra marketing automation

Independent Media Reduced Their Workload Threefold Thanks to Marketing Automation

Independent Media, a major Eastern European publisher of world-famous media brands, faced a significant workload challenge after enhancing its email segmentation. This new strategy of targeting subscribers by specific interests like beauty and sports increased their monthly email volume from 80 to 192. Without automation, this would have required 36 working days per month to prepare, so they partnered with Maestra to implement a marketing automation solution using its Customer Data Platform (CDP) and email services.

Maestra integrated its CDP with Independent Media’s systems to aggregate subscriber interest data in real time. The vendor's key solution was a universal, auto-generating email template that populated content automatically, slashing the time to create a single email from 90 minutes to just 30. This automation allowed one specialist to handle the entire increased workload of 192 monthly mailings, reducing total preparation time from a projected 288 hours to just 96 hours and achieving a threefold reduction in effort.

Independent Media

Anastasia Abramova

Loyalty Program Manager