Case Study: Ormatek boosts trigger email revenue 4x with Maestra

Increasing email channel sales from 1% to 8%

Ormatek, a leading Eastern European manufacturer of sleep products, partnered with the vendor Maestra to enhance its customer relationship management. The challenge was to unify its online and offline customer data, reactivate dormant customers, and improve overall marketing communication effectiveness to drive growth.

Maestra implemented a comprehensive solution that included auditing and optimizing email campaigns, launching over 10 new automated trigger flows, and introducing a new communication channel via Viber. This strategy resulted in a four-fold increase in revenue from trigger email campaigns and the successful launch of Viber, which immediately generated a significant boost in sales. The collaboration with Maestra provided Ormatek with a sophisticated, unified platform for marketing that delivered substantial and measurable results.

Ormatek

Vasiliy Yuritsyn

Ormatek