Case Study: I Love Linen captures 4% of BFCM leads with Maestra product quiz

I Love Linen captures 4% of BFCM leads with Maestra

I Love Linen, an Australian brand specializing in high-quality linen bedding and homewares, faced the challenge of growing its email list with high-intent contacts. To address this, they partnered with Maestra to implement a new product quiz solution.

Maestra's product quiz guided customers to relevant products while capturing their information, resulting in 4% of all Black Friday/Cyber Monday leads being generated from the quiz. An impressive 22.6% of people who started the quiz willingly provided their email and phone number, providing the brand with strong, relevant data to shape more personalized follow-up messaging and segment their campaigns.

I Love Linen