Case Study: I Love Linen achieves 31% sales growth with Maestra

I Love Linen boosts sales 31% with Maestra

I Love Linen, an Australian brand of high-quality linen goods, was looking for a new promotional lever to increase sales without negatively impacting its margins. To meet this challenge, they partnered with the vendor Maestra and its loyalty and promotions platform.

Maestra implemented a one-day double loyalty points promotion. The solution was integrated with Shopify and communicated via targeted email segments and SMS. This strategy resulted in the brand's strongest sales day of the month, achieving a 31% increase in sales and a 19% increase in orders compared to the baseline.

I Love Linen