Case Study: AM achieves personalized cross-channel customer engagement with Maestra

How wine supermarkets Aroma World tailored personalized cross-channel communications with their customers

Maestra helped AM, a major Eastern European wine supermarket chain with over 450 stores, overcome its challenge of managing fragmented online and offline customer data. The company needed a single platform to consolidate its databases and build personalized cross-channel communications through email, its website, and a mobile app.

The solution involved implementing Maestra Cloud to deploy email campaigns, mobile push notifications, and product recommendations. Maestra enabled sophisticated trigger-based mailing scenarios and segmentation, which contributed to the email channel's revenue increasing to 9%. The platform successfully unified AM's customer communications and data storage, creating a foundation for future growth.

AM

Pavel Kostin

e-Commerce COO