Case Study: SEMrush Automates Personalized Marketing Communications with Maestra

How We Automated Communications for a Transnational Marketing Service

Semrush, a leading global platform for digital marketing tools, faced significant challenges with its previous email marketing provider, which could not support the complex, data-driven automation required for its large, multilingual user base. Their team needed a more powerful solution to implement sophisticated triggered campaigns and personalized communications without constant developer involvement, leading them to adopt the Maestra marketing automation platform.

By implementing Maestra, Semrush empowered its marketing team to build over 150 automated scenarios, utilizing deep integrations and a powerful template engine to send highly personalized, segmented communications. This resulted in measurable successes, such as one campaign that produced a 27% increase in conversion rates. The solution enabled a small team to execute approximately 200 monthly mailings, significantly improving efficiency and the ability to run data-informed experiments that directly impacted business goals.

Semrush

Petr Ermakov

Email marketing Specialist