Case Study: United Colors of Benetton attracts 94,000 new customers with Maestra’s Wallet app integration

How United Colors of Benetton Attracted 94,000 Customers Using the Wallet app for iOS and Android

United Colors of Benetton, a globally recognized clothing retailer, faced the challenge of attracting new members to its Color Club loyalty program. To address this, they partnered with the vendor Maestra to utilize the Wallet app as a new customer acquisition channel, aiming to simplify the sign-up process and bypass lengthy questionnaires.

The solution involved integrating the Maestra platform with the Wallet app, allowing customers to instantly get a digital loyalty card without formal registration. This provided Benetton with a stream of high-quality, verified customer contacts. The implementation by Maestra was highly successful, resulting in 94,000 new loyalty program members acquired at a cost of just $0.10 per registration over a ten-month period.

United Colors of Benetton

Ilya Turkin

Loyalty Program Manager