Case Study: Tom Tailor boosts omnichannel revenue with Maestra

How to Encourage Offline Customers to Buy Online

Tom Tailor, a global retailer of casual clothing, faced the challenge of converting its extensive offline customer base into online shoppers and boosting revenue through direct marketing. Their online store and brick-and-mortar locations operated separately, making it impossible to create a unified customer experience. To address this, they partnered with the vendor Maestra to implement its marketing automation platform and an omnichannel loyalty program.

Maestra provided the solution by integrating Tom Tailor's online and offline data into a single platform, enabling targeted, behavior-based trigger campaigns and a synchronized loyalty program. This allowed the company to launch 54 automated workflows. The results were significant: revenue from these triggered campaigns increased threefold, and communications attributed to identified sales accounted for 8.93% of the company's total revenue from all channels over a nine-month period.

Tom Tailor

Elena Lozhkina

Head of Marketing and E-commerce