Case Study: Panasonic boosts brand loyalty and personalization with Maestra

How Panasonic Enhances Brand Loyalty with Mindbox

Panasonic, a global electronics manufacturer, sought to replicate the personalized service of traditional Japanese retail in its online operations. Its customer data was fragmented across seven separate databases, making personalized marketing impossible. The company partnered with the CRM marketing platform Maestra to centralize its data and build an effective loyalty program.

Maestra implemented its Customer Data Platform (CDP) to create a unified customer database, enabling highly personalized communications and a dynamic loyalty program with tiered rewards. This solution allowed for personalized pricing, single sign-on across all Panasonic websites, and automated trigger campaigns. As a result, the percentage of new customers making a first order after registration grew from 1% to 25%, and online engagement increased by 17%. Maestra provided the tools for Panasonic to build significantly stronger customer relationships.

Panasonic

Ekaterina Milanovskaya

CIS Loyalty Program Specialist