Case Study: Panasonic boosts triggered email revenue with Maestra

How Panasonic Carried Out a Triggered Email Audit and Saved a Quarter of the Marketer’s Time

Panasonic CIS, a division of the global electronics manufacturer, faced challenges with its complex system of 133 triggered email campaigns. With the help of Maestra, their customer data platform and marketing automation provider, they sought to conduct an audit to maximize revenue and free up their marketer's valuable time from manual setup and errors.

Maestra’s experts performed a comprehensive audit, streamlining the system by reducing triggers from 133 to 46, removing overlaps, and implementing automated algorithms for product recommendations. This solution saved a quarter of the marketer's setup time and significantly boosted performance. The share of revenue from these automated emails increased from 2.3% to over 5% of the online store's total revenue.

Panasonic

Vadim Vikhrov

Head of Online Advertising