Case Study: Jivo boosts welcome email conversions by 35.5% with Maestra

How Jivo Increased Conversions by 35.5% in Its Welcome Email Series

Jivo, a global platform for business communications, sought to increase conversions to its paid version and significantly accelerate the launch of its email marketing and hypothesis testing. Their previous mailing service lacked deep segmentation capabilities and made reporting a slow, analyst-dependent process. To overcome these challenges, Jivo implemented the Maestra customer data and marketing automation platform.

The Maestra platform provided a unified solution for segmentation, reporting, and cross-channel communication. This enabled Jivo to launch a targeted welcome email series and automate previously manual processes. The results were substantial, including a 35.5% increase in conversions to paid plans from the welcome series. Maestra also drastically improved operational efficiency, reducing the time to launch bulk emails from 3 hours to 15 minutes and the time to build a customer segment from 2 days to just 5 minutes.

Jivo

Natalia Kondratenko

CRM Marketer