Case Study: 12 STOREEZ Doubles Direct Marketing Revenue Growth with Maestra

How 12 STOREEZ Doubled Its Direct Marketing Revenue Growth

12 STOREEZ, a fashion retailer founded by twin sisters Marina and Irina Golomazdina, faced a challenge with its direct marketing. Its previous email solution was restrictive, making it difficult to send effective messages or launch automated campaigns, which hindered customer communication and repeat purchases.

The brand implemented Maestra, a marketing automation platform, to solve this. Using Maestra, 12 STOREEZ developed automated email and SMS workflows for scenarios like abandoned carts and welcome campaigns. This solution led to a significant result: the revenue from their email channel almost doubled within the first three months post-integration.

12Storeez

Danil Merkel

Marketer