Case Study: G-Plans Doubles Customer Lifetime Value with Maestra

G-Plans doubles customer lifetime value with Maestra

G-Plans, a health and wellness company with 7 million customers, needed to increase customer lifetime value through real-time personalization across segments. Their previous vendor, Klaviyo, lacked the flexibility to separate communications between new and repeat customers, making true personalization nearly impossible.

By switching to Maestra, G-Plans launched personalized flows across email, SMS, and mobile push. The vendor's platform provided unlimited data use and real-time grouping, allowing for a fully personalized customer experience. This solution doubled customer lifetime value in a year while also reducing marketing costs.

G-Plans