Case Study: Furniture Fair boosts campaign-driven revenue to 11% with Maestra

Furniture Fair boosts total sales 11% with Maestra

Furniture Fair, a furniture retailer with 250,000 subscribers, was facing significant challenges with its email marketing channel. Poor deliverability and low open and click rates were causing the channel to underperform. The company turned to the marketing platform Maestra to address these issues.

Maestra implemented a comprehensive solution that included fixing deliverability, revamping email templates, and launching new automated flows like Price Drop and Abandoned Checkout. As a result, Furniture Fair achieved a 7,543% ROI from Maestra, saw email open rates more than double, and attributed 11% of its total revenue to email and SMS channels within just four months.

Furniture Fair