Case Study: Enlightened Equipment Achieves 20x Growth in New Subscribers with Maestra

Enlightened Equipment grows new subscribers 20x in 2 months with Maestra

Enlightened Equipment, a premier outdoor gear manufacturer, faced a significant challenge as 99.63% of its website visitors left without making a purchase or subscribing to emails, leaving no way to nurture future sales. The company's marketing team lacked the resources and expertise to set up effective lead capture forms. They turned to the vendor, Maestra, for a solution using its lead generation services.

Maestra implemented no-code, easily customizable lead forms and conducted A/B tests to optimize the offers. The solution, which integrated with BigCommerce, led to a dramatic increase in subscriber conversion rates, from 0.37% to 6.1% of website visitors. This represented a 20x growth in new subscribers within two months, a rate over 200% higher than the e-commerce average. The successful implementation by Maestra provided Enlightened Equipment with a powerful tool to capture crucial customer contacts.

Enlightened Equipment