Case Study: Enlightened Equipment achieves 15% higher website conversions with Maestra's AI-powered product recommendations

Enlightened Equipment boosts website conversions 15% with Maestra

Enlightened Equipment, a premier outdoor gear manufacturer, struggled to meet its website conversion and average order value targets. Their existing tools, including Klaviyo and BigCommerce, lacked built-in personalization, and attempts to integrate third-party recommendation apps were unsuccessful. This led to wasted time and resources for the company.

The vendor, Maestra, implemented its AI-powered product recommendation solution across key website pages like the homepage, product pages, and cart. The system used machine learning to suggest relevant products based on customer behavior and specific business rules. As a result, Enlightened Equipment achieved a 15% growth in website conversion rate and an 8.7% increase in average order value within just two months of using Maestra.

Enlightened Equipment