Case Study: Enlightened Equipment achieves 38.7% higher AOV with Maestra’s Smart Upsell Bar

Enlightened Equipment boosts AOV by 38.7% with Maestra

Enlightened Equipment, a premier outdoor gear manufacturer, struggled to increase its average order value without relying on discounts. To address this challenge, they turned to Maestra and implemented its Smart Upsell Bar product.

Maestra's solution was an upsell bar that integrated with BigCommerce and updated in real time to display the exact amount needed to unlock benefits like free shipping. This implementation, which took just one hour, resulted in a 38.7% growth in average order value, equating to an increase of $99.8 per order, as measured by an A/B test.

Enlightened Equipment