Case Study: Defense Mechanisms achieves 8.9% sales growth with Maestra’s AI product recommendations

Defense Mechanisms drives 8.9% of sales with Maestra

Defense Mechanisms, a retailer of high-performance tactical gear, faced a challenge with product discovery on its website. Customers needed a more intuitive way to find relevant gear. To address this, the company partnered with the vendor Maestra to implement its dynamic product recommendation service.

Maestra's solution provided AI-powered recommendations that adapted to customer behavior and the brand's merchandising rules. The implementation on BigCommerce included showing bestsellers on the homepage and complementary items on product pages. As a result, Maestra's product recommendations directly influenced 8.9% of sales for Defense Mechanisms.

Defense Mechanisms