Case Study: D-Steimatzky boosts direct communication revenue to 29.4% with Maestra

D-Steimatzky drives 29.4% of revenue through direct communications with Maestra

D-Steimatzky, an Israeli digital bookstore, faced the challenge of fostering brand loyalty and increasing revenue through personalized communications in a highly competitive e-book market. Their previous marketing tool, Mailchimp, was limited in its ability to create detailed customer segments and experienced frequent technical issues. To overcome these challenges, D-Steimatzky turned to the vendor Maestra and its marketing automation platform as part of a larger IT stack overhaul.

Maestra implemented a comprehensive solution, integrating with D-Steimatzky's website and mobile apps to launch 21 automated campaigns. These included personalized welcome emails, abandoned cart reminders, and innovative WhatsApp groups for genre-specific book recommendations. Using Maestra's segmentation capabilities, the bookstore sent targeted bulk emails and mobile push notifications. As a result of this partnership, direct communications now contribute to 29.4% of D-Steimatzky's total revenue, significantly enhancing customer loyalty and creating a key competitive advantage.

D-Steimatzky