Case Study: Crezu achieves 23% email revenue growth with Maestra

Crezu grows email revenue 23% YoY with Maestra

Crezu, a Fin-Ad-Tech services provider operating in 15 countries, faced significant scaling issues with its custom-built CRM. The platform could not handle real-time segmentation, required constant manual effort for multi-brand and multi-language operations, and suffered from poor email deliverability. To overcome these limitations, they turned to the vendor Maestra for a unified customer engagement platform.

By implementing Maestra, Crezu cleaned its customer database, rebuilt its deliverability infrastructure, and fully automated its promotional sends. The results were substantial, including a 23% year-over-year growth in email revenue and an all-time channel record. Maestra's solution also saved the marketing team over 60 hours per month by automating manual tasks, allowing them to focus on strategy.

Crezu