Case Study: Coolibar achieves 33.6% more campaign revenue with Maestra

Coolibar boosts campaign revenue 33.6% with Maestra

Coolibar, a global leader in UPF 50 apparel, was facing limitations with its previous email marketing platform, Klaviyo. The brand’s marketing program had outgrown the platform's capabilities, requiring more flexible segmentation, easier database analysis, and a more advanced flow builder. Coolibar also needed strategic support that went beyond basic troubleshooting.

The brand switched to the vendor Maestra and worked with a dedicated Forward Deployed Marketer. The solution included a seamless migration and a comprehensive refresh of existing campaigns and flows with smarter logic and updated design. As a result of implementing Maestra, Coolibar unlocked 33.6% more revenue from email and SMS campaigns year-over-year and saw a 62% increase in revenue specifically from automated flows, all within two months of the switch.

Coolibar