Case Study: Blossom Flower Delivery achieves 9% incremental revenue with Maestra

California-Based Flower Delivery Service, Blossom Flower, Generated $109,000 in 15 Days Using Website Personalization

Blossom Flower Delivery, a same-day flower and gift delivery service with over 850,000 customers, sought to increase its order conversion rate and collect more leads by personalizing its website. To address this challenge, they partnered with the vendor Maestra.

Maestra implemented a solution featuring personalized page headlines, social proof notifications, and lead capture pop-ups on the Blossom Flower website. These personalized campaigns generated a 9% incremental revenue uplift compared to the control group. Furthermore, the initiatives collected 7,836 new leads over 29 days, significantly boosting both revenue and customer acquisition for the flower delivery service.

Blossom Flower Delivery

Felix

Chief Technical Officer