Case Study: Blossom Flower Delivery achieves 426% ROI on marketing automation with Maestra

Blossom Flower Launched 38 Automated Campaigns over the Course of a Month and Received a ROI of 426% On Marketing Automation

Blossom Flower Delivery, a same-day flower delivery service with over 850,000 customers, was struggling with disconnected customer data and a lack of automated marketing. Their customers were scattered across multiple systems, they were unable to effectively segment audiences for campaigns, and they needed help with lead capture and automated reminders. They partnered with Maestra to implement its marketing automation platform to address these challenges.

Maestra's solution involved consolidating Blossom's customer data into its CDP and launching 38 automated campaigns across nine different workflows, including abandoned cart emails, purchase reminders, and lead capture pop-ups. The measurable results were significant: Blossom achieved a 426% ROI on marketing automation within 41 days, effectively earning $4.26 for every dollar spent. Furthermore, unifying their data helped them rediscover 200,000 previously "lost" customers.

Blossom Flower Delivery

Tim Kremenetskiy

Chief Executive Officer