Case Study: Blossom Flower Delivery boosts lead generation with Maestra

Blossom Flower Delivery boosts popup lead capture from 0.26% to 0.8% with Maestra

Blossom Flower Delivery, a company specializing in same-day flower delivery, was facing a challenge with its mobile pop-up underperforming. The pop-up had a low lead capture rate of only 0.26%, meaning the business was missing out on thousands of potential leads. To address this, they turned to the A/B testing tools provided by the vendor, Maestra.

Using Maestra's platform, the team implemented an A/B test to experiment with different pop-up timing rules. They tested showing the pop-up after 20 seconds against the original rule of 30 seconds or two page visits. The solution from Maestra proved highly effective, increasing the lead capture rate to 0.8%. This change is projected to generate an additional 55,300 leads annually for Blossom Flower Delivery with no negative impact on sales conversions.

Blossom Flower Delivery