Case Study: INCANTO achieves 519% ROI and higher revenue with Maestra

An Impressive 519% ROI on Marketing Automation – and That’s not Counting Additional Revenue from Product Recommendations

Incanto, an Italian manufacturer of underwear and beachwear, sought to increase the revenue share of its email channel and improve online conversion rates. The brand approached vendor Maestra to implement a marketing automation platform and introduce personalized product recommendations, aiming to move beyond their previous platform's manual and limited automated capabilities.

Maestra implemented a solution featuring automated email workflows and on-site product recommendations, which were rigorously A/B tested. The results were significant: email revenue grew to contribute up to 19% of total monthly revenue, and product recommendations generated a 5.5% increase in revenue compared to a control group. This led to an impressive 519% ROI from the Maestra platform, demonstrating substantial and measurable impact for the client.

Incanto

Andrey Lebedinsky

Director of e-Commerce