Case Study: AD Mortgage achieves 99.7% email deliverability with Maestra

AD Mortgage boosts email deliverability to 99.7% with Maestra

AD Mortgage, a nationwide wholesale mortgage lender, faced challenges with email deliverability stuck at 96-97%, periodic spam blacklist hits, and a declining sender domain reputation. To address this, they partnered with Maestra for its email deliverability services.

The solution implemented by Maestra involved a complete rebuild of AD Mortgage's email operations. This included consolidating onto one sending platform, configuring branded links and a Return Path on AD's own domain, applying non-opener and bot-click filters that reduced their list by 30%, adding spam trap protection, and redesigning email templates for better inbox placement. As a result, Maestra helped AD Mortgage achieve a stable 99.7% email deliverability rate, maintain high domain reputation for the first time, and go over 12 months without a single spam blacklist incident, all while maintaining the same number of hard conversions.

AD Mortgage