Case Study: Ormatek Achieves 4x Trigger Email Revenue Growth with Maestra

A Four-Fold Increase in Revenue from Trigger Workflows and the Successful Launch of a New Communication Channel

Ormatek, a leading Eastern European sleep product manufacturer, sought to enhance its customer relationship management and marketing communications. They partnered with the vendor Maestra to unify their online and offline customer databases and improve their email marketing strategy to better engage their large customer base.

Maestra implemented a comprehensive solution, conducting an audit of existing email campaigns and launching over 10 new targeted, trigger-based email flows. They also introduced a new communication channel via Viber and performed numerous A/B tests to optimize performance. As a result, Maestra helped Ormatek achieve a four-fold increase in revenue from trigger email campaigns. The new Viber channel also immediately began generating significant additional sales for the company.

Ormatek

Vasily Yuritsyn

Email Marketer