Case Study: 4ocean achieves real-time personalized impact reporting with Maestra

4ocean boosts report engagement 2x with Maestra

4ocean, a mission-driven company dedicated to ending the ocean plastic crisis, faced the challenge of inspiring its contributors by showing them their personal environmental impact. Their previous marketing platform, Klaviyo, could not calculate a contributor's impact in pounds of trash removed or track their progress toward Plastic Negativity. They partnered with Maestra to create a personalized email impact reporting system.

Using Maestra's bonus points functionality, 4ocean implemented a solution that calculates impact in real-time and dynamically personalizes email content and design for each contributor. This resulted in 49.3% of active contributors reading the reports, which is double the engagement rate of their regular emails, significantly increasing engagement and mission impact for 4ocean.

4ocean