Case Study: 1Thrive boosts email signups 4.26% with Maestra

1Thrive boosts email signups 4.26% with Maestra

1Thrive, a company that creates modular wall organizers, faced a challenge with its email signup conversions. Despite offering a strong welcome discount, their signup rate had plateaued. Partnering with Maestra, their Forward Deployed Marketer identified that the popup was failing to communicate the true value of subscribing to their email list.

Maestra implemented an A/B test that replaced the upfront discount with a message highlighting access to exclusive deals and potential savings of up to 50%. This approach proved highly successful, leading to a 4.26% increase in email signups and a 1.52% boost in conversion rates. The solution from Maestra also resulted in a higher average revenue per user, attracting subscribers more interested in ongoing promotions.

1Thrive