Case Study: ASNA achieves 10% email revenue growth with Maestra

10% Growth of Direct Channel Revenue Shares

ASNA, a large pharmacy chain in Eastern Europe, sought to generate additional revenue by better leveraging its large subscriber base. Their challenge was to move beyond manual communications, utilize a costly SMS channel more efficiently, and improve overall marketing personalization and automation. To address this, they partnered with the marketing platform vendor Maestra.

Maestra's solution involved implementing 15 automated workflows, including abandoned cart emails, seasonal campaigns, and a successful initiative to convert phone numbers into email addresses. This significantly reduced dependency on SMS. As a result, within six months, Maestra helped increase the share of revenue from the email channel to 10% for customers who provided their address and established a foundation for continued automated, personalized customer communication.

ASNA