Case Study: WEX Inc. achieves 58% organic traffic growth with Mad*Pow

WEX Inc boosts organic traffic 58% with Mad*Pow

WEX Inc., a company specializing in corporate payment solutions and fleet management services, faced the challenge of unifying its disparate web properties into a single, cohesive website. They needed to speak to diverse audience segments, increase brand awareness, and significantly improve organic traffic. To address this, they partnered with experience design firm Mad*Pow.

Mad*Pow redesigned and rebuilt the website from the ground up, starting with extensive stakeholder and user interviews. The solution included a complete overhaul of the information architecture, a rewrite of all site content, and the creation of content templates and guidelines. As a result, WEX saw a 58% increase in organic traffic, a 137% rise in mobile traffic, and significant gains in product and blog page visits, all while reducing their total webpage count by 49%.

WEX Inc