Mad*Pow
21 Case Studies
A Mad*Pow Case Study
The U.S. Department of Veterans Affairs faced a challenge in delivering consistent customer service to veterans and their healthcare providers through a multitude of frustrating and inconsistent mobile applications. They partnered with experience design firm Mad*Pow to help create a cohesive user experience and optimize their mobile app delivery.
Mad*Pow conducted research and a heuristic evaluation to create a tactical action plan. Their solution was to design and develop a fully coded UI Pattern Library to ensure future app consistency. The vendor also collaborated with physicians to define requirements and create a visual prototype for a new mobile tool, positioning the VA to better meet the needs of veterans with standardized, modern applications.